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iGaming Business acquires remaining interests in iGB Affiliate

Leading online gambling industry publisher and event organiser is assuming full control over joint venture established with Affiliate Media in 2006.

Friday 28th January 2011

Electric Word PLC, the parent company of iGaming Business, has concluded a deal to acquire Affiliate Media’s interest in its iGB Affiliate events and publishing business. Affiliate Media is a leader in online publishing focused on the affiliate marketing sector and the firm behind the and websites. It partnered with iGaming Business in 2006 to launch the iGB Affiliate joint venture and publish CAP magazine before organising the CAP Euro London Affiliate Conference from 2007. iGaming Business took over full responsibility for the joint venture two years later and relaunched the magazine and events under the iGB Affiliate brand. In an effort to consolidate and simplify the business, iGaming Business stated that Electric Word will take over Affiliate Media's remaining interests and responsibilities in iGB Affiliate in exchange for an all-cash consideration. “Our partnership with Affiliate Media has been very successful for both partners and, we believe, our customers,” said Julian Turner, Chief Executive Officer for Electric Word. “We have been running the operational side of iGB Affiliate magazine and events entirely within Electric Word since 2009 and this completion of Affiliate Media’s exit will further simplify the business. “Since 2009, in particular, Affiliate Media have been a supportive and reliable partner but both parties have agreed that it is now appropriate that the business should become fully independent. In the meantime we are delighted to be discussing ways of working with Affiliate Media on other projects in the future.” For its part, Affiliate Media revealed that it will continue to operate its other businesses independently. “It gives us great satisfaction to have co-founded this business with Electric Word and watch it turn into the leading conference series and magazine publication for iGaming affiliates,” said Warren Jolly, Chief Executive Officer for Affiliate Media. “The sale of our interest allows us to focus on and expand our online publishing business while continuing to explore synergies between Electric Word and ourselves. We’ve built a strong foundation together for many exciting opportunities that lie ahead in the future.”

Source: OnlineCasinoNews

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