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Pinnacle Sports Chooses Income Access Software to Launch Leading Affiliate Programme

The Pinnacle Sports affiliate programme is now supported with the Income Access affiliate tracking software, providing affiliates with the leading solution that will enable them to promote all three of Pinnacle Sports products through one convenient platf

Wednesday 30th March 2011

Montreal, QC. March 30, 2011—Pinnacle Sports ( has launched its affiliate programme with Income Access, providing affiliates with the opportunity to now promote all three of its leading products, including sportsbook, poker and casino through one platform, with the industry’s leading affiliate tracking solution. Pinnacle Sports is renowned in the iGaming industry for offering a low margin, high volume model that enables them to offer the best odds and highest betting limits online. The affiliate channel is enjoying triple digit, year-on-year growth and the company as a whole is experiencing a sustained period of resurgence. “Moving our affiliate platform to Income Access was a no-brainer,” said Head of Affiliates at Pinnacle Sports, Ryan Henderson. “Offering a vastly improved view of their account performance, the move is of clear benefit to existing and future affiliate partners. Income Access provides our affiliates with access to content and reporting that will help us all build on the fantastic successes we’ve seen to date. This upgrade is the first step towards major improvements we have planned for 2011, underlining our focus on building long-term and mutually profitable affiliate relationships.” After the passing of UIGEA, Pinnacle Sports voluntarily withdrew from the US market in January 2007. Since that time their main acquisition focus has been on the European, Asian and Australasian markets. Pinnacle Sports ( is extremely successful at offering the best odds on most markets and accepting all levels of player activity, from novice to professional. As a result of this approach, affiliates benefit from extraordinarily high player life time value and the programme has less of an issue with player retention than other betting sites. “The Pinnacle Sports brand is one of the most reputable in the iGaming industry, and are committed to offering the most competitive odds online and unequalled customer service,” said Income Access CEO, Nicky Senyard. “To suit the robust platform offered by Pinnacle Sports, we were able to customise our solution to meet their very specific business needs. This partnership will be invaluable in helping affiliates effectively manage their business and all their online and offline campaigns through one simple platform.” Affiliates can click here ( to join the Pinnacle Sports affiliate programme. About Pinnacle Sports Pinnacle Sports is the Internet’s leading sports betting site, serving customers in more than 100 countries worldwide. Founded in 1998, Pinnacle Sports was the first betting site to introduce a reduced margin pricing model. With margins of just 2% (compared to the industry standard of c10%), Pinnacle Sports often offers the best odds on at least one side, if not two sides, of any given betting market. Contact Information Ryan Henderson Head of Affiliates About Income Access As a leader of the iGaming industry, Income Access ( is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Betfred,Victor Chandler, Sportingbet, Stan James, Jackpotjoy, tombola, Centrebet and CONTACT INFORMATION Nicky Senyard Income Access 514-849-8595 ###

Source: OnlineCasinoNews

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