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Gambling.co.uk: Gambling News Archive

PokerListings.com partnership for Cake Network

Strategic deal has seen poker news and strategy site commit to drive a minimum of 2,000 new depositing players every month to the global poker network.

Wednesday 30th March 2011



Cake Gaming NV has announced a strategic partnership with PokerListings.com that will see the comprehensive poker news and strategy site ‘substantially contribute to the future development’ of its Cake Network global poker network. The agreement contains a commitment that will see PokerListings.com drive a minimum of 2,000 new depositing players every month to Cake Network, which Cake Gaming revealed would have a ‘significant impact on the number of recreational first-time depositors’. “This partnership adds considerable strength to the position of Cake Network by ensuring a steady stream of new depositing players every month, which will soften games and increase liquidity across the network,” read a statement from Cake Gaming. In addition, the deal will see Cake Network players enjoy benefits including syndicated content, added functionality and special deals for those referred by PokerListings.com. “We are extremely excited to become a major component of PokerListings.com’s massive online presence,” said Andrew Turner, Marketing Director for Cake Network. “The value of being integrated into one of the premiere leaders in new player acquisition and poker-related search cannot be overstated and will have a significant impact on the Cake Network’s ecosystem and overall liquidity. This partnership positions Cake Network for future growth in terms of new depositing players as well as for the addition of several strategic network partners.” “We have been looking for this kind of partnership for some time now and we are very happy to have closed this deal with Cake Network,” said Martin Carlesund from PokerListings.com. “Not only does the partnership bring great commercial value to our respective companies but we are very proud to secure the best possible deals for PokerListings.com visitors.”




Source: OnlineCasinoNews

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