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Betfair's Innovation In Mobile Continues With New Revenue Share Deal For Third Party Developers

Betfair Group plc has announced that it will begin offering third party developers a five per cent. share of the revenue generated from their Betfair-integrated mobile products.

Wednesday 30th March 2011

Betfair Group plc has announced that it will begin offering third party developers a five per cent. share of the revenue generated from their Betfair-integrated mobile products. Betfair has launched this initiative to stimulate and support innovation in the fast moving mobile betting industry and to increase the amount of high quality mobile applications available to its customers. Since 2005, Betfair's Exchange platform has been open to third party developers, allowing them to build innovative applications that provide customers with a personalised interface and specialised operations that are not otherwise available on Betfair.com. However, this is the first time a revenue share deal has been introduced. The company's Sports API (Application Programming Interface) has led to over 100 third party products being built and used by several hundred thousand Betfair customers over the past five years. Betfair's Head of Platform Strategy, Tom Johnson, said: 'Betfair is excited about the future potential and growth we've already seen in mobile betting and we're keen to work with our developer community to build more high-quality mobile products for our three million customers to use. 'The combination of the open nature of our Sports Exchange and the strong existing relationships we have with our developers has ensured that Betfair supplies products that not only push the boundaries of quality and innovation but ultimately provide our customers with the betting experience that they want. We're confident that this new revenue share deal will further improve our product offering, our partnerships with our developer community and the experience of our customers.' Betfair, which listed on the London Stock Exchange in October 2010, has led the way in mobile betting, being the first company to have a betting application listed in the Apple App Store for both the iPhone and iPad. -End- About Betfair's Developer Program: (http://developer.betfair.com/) The Betfair Developers Program is dedicated to assisting Betfair customers with integrating their applications into the Betfair Exchange platforms. Members can use the Sports and Games APIs to create custom applications. Betfair's Sports API enables developers to create applications that seamlessly integrate with the Betfair sports exchange. By using the Sports API, developers can build applications that can provide a customised interface, functionality and specialised operations not otherwise afforded by the web interface.

 


Source: OnlineCasinoNews

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