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Gambling.co.uk: Gambling News Archive

BetFred.com unveils mobile affiliate programme

New service launched in February is now utilising software from leading provider Income Access.

Thursday 28th April 2011



Online sportsbetting domain Betfred.com has announced the premiere of a new affiliate programme utilising software from Montreal-based provider Income Access for its recently launched mobile offering. Betfred.com revealed that its new mobile wagering service is available through iPhone and iPad handsets and has been optimised for devices powered by the Android operating system. The new service features all of the online bookmaker’s normal bonuses and special offers in addition to its Goals Galore football coupon and is available at Mobile.Betfred.com or in the UK by texting ‘Betfred’ to 89660 “Instead of investing in downloadable applications that can present challenges in terms of affiliate tracking, Betfred.com has developed a mobile-optimised web platform that is able to make use of the industry-leading tracking of Income Access in exactly the same way as regular websites,” said Anthony Hodgetts from Betfred.com. Betfred.com stated that it is now offering affiliates for its mobile service a 35 percent revenue share or ‘competitive’ click-per-action rates alongside ‘a highly professional and dedicated affiliate management team’. In order to better track their players, affiliates can also request their own mobile keyword while standard-sized banners are also available for regular websites in addition to smaller marketing creatives and landing pages optimised for mobile screens.




Source: OnlineCasinoNews

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