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Facebook changes advertising rules

Companies offering offline and online gambling services can now place adverts on the social network providing that this complies with local laws.

Tuesday 30th August 2011

Facebook has announced a relaxation in its rules governing iGaming advertising in regulated markets with offline and online gambling firms now able to place adverts on the social network as long as these comply with local laws and have gained its approval. The social network has just over 750 million active users and revealed that any adverts concerning online gambling must be targeted at players outside of the US while certain compliant government-run lotteries are to be permitted to run spots under stringent rules for jurisdictional targeting. “Adverts that promote or facilitate online gambling, games of skill or lotteries including online casinos, sportsbooks, bingo or poker are only allowed in specific countries with prior authorisation from Facebook,” read the new guidelines from the Californian firm. Facebook modified its policy on gambling applications from UK-based companies last month allowing them to launch non-gambling apps on the site as long as they followed certain rules. These include making it clear via the branding or the name of the application that it is play-for-fun only while no earnings can be turned into cash or convertedintocredits for use at an online casino or bricks-and-mortar venue.

Source: OnlineCasinoNews

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