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Gambling.co.uk: Gambling News Archive

OpenBet Partners with Aristocrat to Bring Industry Leading Titles Online

OpenBet drives strategy of bringing top performing retail content online through major deal with industry leading casino slot provider

Monday 30th January 2012

OpenBet, the leading sportsbook and online gaming software supplier, is pleased to announce that it has signed an agreement with Aristocrat, one of the largest land-based casino slot providers. OpenBet will adapt a number of Aristocrat’s top performing games to the online format and make them available to operators through the OpenBet games package releases and through OpenBet’s subsidiary, Electracade. Aristocrat, the Australian-listed gaming company, is a premium supplier of ground-breaking technologies and services to the international gaming industry with a well-earned reputation for outstanding performance and strong brand equity in more than 200 jurisdictions around the world. Their diverse product line-up extends from electronic gaming machines to complete gaming solutions, including systems, services and ancillary equipment. The first games to be available include the internationally popular GeishaTM which will feature the 5-reel, 20-line game with all the fun, excitement, colours and graphics of the original casino version, and the incredibly hot slot game Wicked WinningsTM. David Loveday, CEO of OpenBet, said: “This major partner agreement with Aristocrat is another example of how OpenBet can work with companies to ensure that the best content is available to online operators. The gaming industry has been going through a transition that is seeing proven land-based content transcending to online platforms. OpenBet’s leading platform allows companies, such as Aristocrat, to deliver their popular content to a much wider and growing audience.” Sam Nickless, Managing Director, Emerging Businesses and Strategy of Aristocrat, comments; “Our multi-year partnership with OpenBet gives Aristocrat the opportunity to rapidly progress our online content strategy. Combining our top performing games with OpenBet’s expertise and strong reputation will create a compelling offering for both players and operators.” -ends-




Source: OnlineCasinoNews

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