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Microgaming Announces Licensing Agreement with Bulldog Licensing to Create an Online Slot Based on the Iconic Football Brand Shoot

Microgaming, the world’s largest provider of online gaming software, has announced details of a new agreement with Pedigree Group Limited, the owner of the iconic Shoot brand, to develop an online slot game that will be launched this summer.

Tuesday 28th February 2012

ISLE OF MAN – Microgaming (www.microgaming.com), the world’s largest provider of online gaming software, has announced details of a new agreement with Pedigree Group Limited, the owner of the iconic Shoot brand, to develop an online slot game that will be launched this summer. The agreement has been brokered by licensing agents Bulldog Licensing Limited, who represent the rights to the brand, and worked together with digital specialist AT New Media. It will see the company develop a brand new online casino game featuring iconic imagery from the top football magazine. Shoot has captivated successive generations of football fans with sharp, incisive writing and contributions from the stars of the game, from Bobby Moore and Alan Ball right up to modern day legends such as Frank Lampard and John Terry, before moving into the digital era by becoming the first football magazine to be made available around the world on the Web. Today, Shoot continues to be recognised as one of the most respected and widely read sources of football journalism in the UK and is accessible through www.shoot.co.uk, via a mobile app from iTunes, on Android and in print through the hugely popular Shoot Annual. Roger Raatgever, CEO, Microgaming, comments: “There is a summer of soccer ahead and we will have a market-leading game with Shoot, that will kick it off in style. We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!' AT New Media's CEO Simon Kay says: 'The Shoot brand has great potential in this sector and it has been a pleasure working with Bulldog and Microgaming on bringing this opportunity to bear.' “We are delighted to be announcing this new deal,” *says Bulldog MD Rob Corney. “Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!” -ENDS-




Source: OnlineCasinoNews

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