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Hasbro alliance for FremantleMedia

International television and entertainment production firm’s gambling division will develop online and mobile slots based on the Trivial Pursuit and Connect 4 brands.

Wednesday 30th May 2012

International television and entertainment production firm FremantleMedia Enterprises has signed a deal to develop branded slot and instant-win games based on brands from toy firm Hasbro International. The agreement will see FremantleMedia release online and mobile games based on Hasbro’s Trivial Pursuit and Connect 4 brands for use by UK and European players via its OpenBet and GTS platforms. “We are hugely excited to be working with Hasbro to develop Connect 4 and Trivial Pursuit premium branded gambling content,” said Simon Murphy, Europe, Middle East and Asia Head of Gambling for FremantleMedia. “The new addition of the gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content.” FremantleMedia described Trivial Pursuit and Connect 4 as ‘highly successful well-known and iconic global brands’ and stated that its gambling division has previously licensed, developed and distributed branded online, mobile and land-based slots based on brands including The X Factor, Britain’s Got Talent, The Price Is Right, Family Fortunes and Space Invaders.

Source: OnlineCasinoNews

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