Deal with Svenska Spel spells increase in digital gaming products
Tuesday 31st May 2005
After working together for several years on various projects in the area of digital gaming, Boss Media and Svenska Spel have announced that they have signed a strategic partnership agreement.
Interest for digital games has increased dramatically, and the two companies have now decided to leverage the experience that they have acquired where Boss Media has been responsible for technical and platform development and Svenska Spel has developed game concepts and handled daily operations.
Svenska Spel is selling its expertise and Boss Media's technical platform to members of the World Lottery Association (www.world-lotteries.org) with a focus on Europe. Currently the WLA has about 140 members, of which there are some 60 in Europe that are potential customers.
'I believe that Svenska Spel is the world leader in developing digital gaming,” said Peter Bertilsson, president of Boss Media. “That expertise and Boss Media's widely regarded profitable technology creates a combination that will be a strong offering in the market.'
'We see this as a significant opportunity to strengthen the regulated gaming market,' said Jan Stocklassa, manager of the International business area at Svenska Spel. 'If more companies within the WLA sphere increase their level of technical competence and improve their product offering, they will have significantly better ability to withstand competition from Internet companies and other competitors.'