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Betfair signs Bayer Leverkusen sponsorship deal

Two-year agreement will see betting exchange and online casino operator become Bundesliga side’s official betting partner.

Friday 29th June 2012

Betting exchange and online casino operator Betfair has signed a two-year sponsorship deal with top-flight German professional soccer team Bayer Leverkusen. The deal contains an option for a third year and will see Betfair branding appear on advertising and pitch-side hoardings in and around the team’s 30,000-seat BayArena while former player and manager Rudi Voller, who now works as Sporting Director for Bayer Leverkusen, will become a brand ambassador for the operator. “Following on from our involvement with Barcelona and Manchester United, it's a special move for us at Betfair to enter and position ourselves in the Bundesliga,” said Peter Reinhardt from Betfair. “Both Bayer Leverkusen and Betfair stand for top-quality performances and a close bond with their fans and customers. We are very happy to gain Rudi Voller as a brand ambassador as he combines great popularity with incontestable expertise.” Bayer Leverkusen finished fifth in last season’s Bundesliga some 27 points behind champion Borussia Dortmund and finalised the reported six-figure deal with Betfair after deciding not to renew its partnership with Malta-based bookmaker Bet 3000. “We are very pleased to announce the new partnership between Betfair and our club,” said Wolfgang Holzhauser, Managing Director for Bayer Leverkusen. “Betfair, with its betting exchange and four million customers, is not only a global market leader but also stands for innovation and modernity. The betting exchange is absolutely unique in the gambling sector in the same way we are the only ‘Werkself’ in the Bundesliga.”

Source: OnlineCasinoNews

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