Betting exchange and online casino operator is to serve as the title sponsor for quick-fire one-frame tournament series set for Blackpool in January.
Monday 30th July 2012
Betting exchange and online casino operator Betfair has signed a deal with the World Snooker that will see it serve as the title sponsor for the Snooker Shoot-Out tournament in January.
First introduced last year, the Betfair Snooker Shoot-Out, sees 64 players compete in a series of quick-fire one-frame games. The next edition, which will feature a Ł32,000 top prize, is scheduled to take place from January 25 to 27 at the Tower Circus Arena in Blackpool.
â€śWe are thrilled to be working with Betfair, the world's biggest international online sportsbetting company, on the most exhilarating event on the snooker calendar,â€ť said Barry Hearn, Chairman for World Snooker.
â€śThis tournament is all about thrilling and fast-moving snooker action. Itâ€™s great fun for the players and for the fans who come along and when the arena is packed out it generates such a buzz. The Betfair Snooker Shoot-Out has become one of the most widely anticipated events of the season so everyone should get their seats booked straight away.â€ť
Last yearâ€™s tournament was won by English professional Barry Hawkins while Januaryâ€™s edition is set to be screened live on Sky Sports.
â€śWe're proud to sponsor such a unique event, one which is like no other,â€ť said Matt Robinson, International Director for Betfair.
â€śThe Betfair Snooker Shoot-Out has revolutionised the game and I'm confident our customers will take to its fast-paced nature. The tournament is a welcome addition to our growing list of sponsorship properties.â€ť