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Tipp24 invests in Roboreus

German operator now holds 25.7 percent stake in developer of GeoSweep online location-based lottery game.

Thursday 27th December 2012

Online gambling operator Tipp24 SE has invested 10 million in order to purchase a major stake in the British developer of the virtual location-based GeoSweep lottery game, Roboreus Limited. Hamburg-based Tipp24 now holds a 25.7 percent stake in Roboreus, which includes shares additionally acquired from current shareholders. The deal follow'sOctober’s announcement that the Multi-State Lottery Association’s Powerball Group had voted to add the English firm’s Treasure Hunt promotion to its US offerings. “We are thrilled to be working with a company so trusted and experienced in the Internet lottery industry,” said James Oakes from London-based Roboreus. “With over a decade’s experience in the market, Tipp24’s credentials, especially in relation to marketing, user experience and customer retention, are unrivalled. “Since Roboreus’ inception, we have been dedicated to creating a robust industry-renowned gaming platform [and] Tipp24’s expertise in end-user experience will complement our existing strengths and help us make strides with the customer-facing side of our games.” Roboreus’ flagship offering, GeoSweep, utilises Google Maps and offers players the ability to select real-world places to own on a game board that has been sliced into millions of tiles called ‘Geos’. These icons are then used as location-based tickets with participants able to buy their house, where they were married, their favourite sports stadium or the park bench where they had their first kiss. In addition, the system also delivers a social gameplay component via its GeoGroups and Treasure Hunt features. “We are committed to injecting technological innovation into the lottery industry,” said Oakes. “Customers increasingly expect leading-edge interactivity and high quality in the games that they play. Having Tipp24 on board will help support us in achieving our goal of revolutionising the lottery industry with our games.” Roboreus stated that the investment and expertise provided by Tipp24 will assist it in developing ‘the end-user experience of its interactive games’ and comes ahead of GeoSweep launching in further jurisdictions. “Tipp24 and Roboreus have the shared aspiration of providing quality interactive offerings in a digital age,” said Hans Cornehl, Chief Executive Officer for Tipp24. “We were impressed by Roboreus’ track record in creating a high-quality technologically robust platform and believe that our expertise will enable the company to bring the next generation of innovative solutions to the market.”

Source: OnlineCasinoNews

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