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Gambling.co.uk: Gambling News Archive

Rank agrees 2 year deal with enteraction to provide a comprehensive social gaming platform

This deal allows Rank to commission and procure social games from a number of developers on mobile and Facebook and centrally manage user, marketing and product data across all their social products.

Wednesday 30th January 2013

Tuesday, 29 January 2013 Rank Group Plc have agreed a two year licence deal with leading social gaming provider enteraction on the provision of enteraction’s social gaming platform GameShaper+. This deal allows Rank to commission and procure social games from a number of developers on mobile and Facebook and centrally manage user, marketing and product data across all their social products. The GameShaper+ platform also centrally manages the wallet functionality for social games and integrates with mobile and online social networks to gather that data. As part of the deal enteraction will be integrating the official X Factor and Britain’s Got Talent social bingo products and work with Rank on the integration of Rank’s newest social title the X Factor Role Playing Game, which represents Rank’s first foray into non-casino or bingo style social products. GameShaper+ provides a wide range of self-serve features, through a customisable back-office, to allow Rank to optimise both product performance and acquisition channels and will allow for extensive game management over time. Lee O’Donovan, Rank’s Head of Social and Mobile confirmed “with the pace of change in this market we needed a platform that allowed for the quick deployment of multiple products with a single point of data management; which we see as critical to the success of this type of product. We have taken some positive steps into social gaming over 2012 and now take this learning into the delivery of future products across mobile and Facebook”. Andy Rogers, Managing Director of enteraction said “this is an exciting extension to our existing relationship with Rank. They have made a confident move into branded social games in the UK and we are privileged to continue to work with them in both a product and platform capacity. With this platform deal in place we are confident that we can now optimise revenue and leverage data to further positively impact Rank’s online and land-based businesses”.




Source: OnlineCasinoNews

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