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Gambling.co.uk: Gambling News Archive

Bally signs Ainsworth integration deal

Casino content from Australian gaming machine and software designer is to be incorporated into solution firm’s iGaming platform.

Thursday 28th March 2013



Online and land-based casino games and solutions firm Bally Technologies Incorporated has signed a deal that will see it integrate content from Australian gaming machine and software designer Ainsworth Game Technology Limited into its iGaming platform. Las Vegas-based Bally inked a similar agreement with geolocation solutions firm GeoComply Limited earlier this week and stated that this latest deal, which also covers integration with its Remote Gaming Server for distribution in regulated markets, will allow it to deliver ‘even more top offerings in online games’ to players. “We are excited to enter into this agreement with Ainsworth,” said Derik Mooberry, Games Senior Vice-President for Bally. “It continues our mission to provide our customers with best-in-class gaming content from top suppliers from across the globe. Operators using the Bally iGaming platform have the unique ability to offer players a wide selection of content, enabling them to maximize their revenue and competitive advantage.” Bally recently announced that its iGaming platform is to be provided to Golden Nugget casinos in Las Vegas and Atlantic City while this technology is currently also being utilised by Mohegan Sun venues in Connecticut and Pennsylvania alongside properties in Nevada owned by American Casino and Entertainment Properties (ACEP) Interactive LLC. “We’re thrilled more players will have the chance to play our online games through this partnership,” said Scott Clarebrough, Strategy and Development General Manager for Sydney-based Ainsworth. “Like Bally, we believe that a business-to-business approach to the online market allows our valued customers the best options for providing innovative and compelling content.”




Source: OnlineCasinoNews

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