home casinos play poker play bingo play instant win games gambling news archive forums
- -
Bookmark current page
→ casino
→ online casino
→ online poker
→ poker
  Recommended Sites
  Featured Partner
Gambling Articles
Gambling Experts
News Archive
Contact Us
Bingo Aff Program Gambling News Archive

littlewoodspoker exclusive sponsor of new ITV Celebrity show

Sportech's to be exclusive sponsor of new ITV Celebrity show

Thursday 28th July 2005

Sportech is pleased to announce that its subsidiary, is the exclusive sponsor of the new ITV Celebrity show, All Star Poker Challenge.

The sponsorship extends to the show's related website The promotion includes programme idents at the start and end of each programme slot and exclusive links to the show's internet site. will be promoted both on screen and through voice-overs at the end of each programme.

Additionally there will be betting and gaming content from a second Sportech brand, Littlewoods Game On. This can be found behind the interactive red button and is available to ITV viewers before, during and after the broadcast of the


The All Star Poker Challenge series is a televised poker tournament that is played through five qualifying rounds and a final on Sunday 31 July 2005. Starting this week, the show will be aired tonight commencing at 11.30 pm through to Sunday for an hour every night.

Sportech believes that this is a significant marketing opportunity for and one which strengthens the existing relationship between Sportech and ITV.

Roger Withers, acting managing director of Sportech, said: 'The exciting development will promote to a wider audience. It also provides a practical demonstration of the strong relationship between ITV and Sportech and is a further step in providing integrated betting and gaming opportunities with ITV programming.'

Source: OnlineCasinoNews

  • Back to archive index
  • Submit a press release

    Discuss this story in the Gambling Forum. Last 5 Posts:
    Sunday 26th February, 2017:   Horse Race betting
    Friday 24th February, 2017:   Poker Websites
    Thursday 23rd February, 2017:   UEFA Europa League
    Wednesday 22nd February, 2017:   UEFA Champione Leugue
    Wednesday 22nd February, 2017:   Hi - How to make good money online!