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Sporting Solutions adds horseracing to its portfolio

Business-to-business software and data services division of Sporting Index Group has launched end-to-end business-to-business pricing service for horseracing.

Friday 28th June 2013

London, 28th June 2013 (Press Release) – Sporting Solutions, the B2B software and data services division of the Sporting Index Group, today announces the launch of its end-to-end B2B pricing service for horseracing. The new horseracing product includes an early pricing ‘tissue’ service on the previous day, solid and responsive morning prices, show prices, results, derivatives and Racing Post content. Sporting Solutions’ multi-award-winning service covers the widest range of sports available anywhere through a single integration to its cloud-based Connect Platform. The company’s growing and impressive list of partners includes William Hill, Betfred, Skybet, Youwin and Goldbet. Ronnie Whelan, Business Development Director of Sporting Solutions, said: “To maximise the profitability of horseracing, it is our belief that you need market-leading algorithms and industry knowledge overlaid with trading expertise. That fits perfectly with the ethos of Sporting Solutions and is the reason why we have launched this product. “In recent years a number of operators have taken the decision not to invest in their trading teams, which has led to prices being based on the offerings of illiquid exchanges. This is not sustainable and will lead to a continued cycle of declining margin, poor customer service and a stale product offering. “The ability to outsource horseracing to a provider with deep modelling and trading expertise is an attractive proposition for sportsbooks.” Ends About Sporting Solutions: Overview: Part of the Sporting Index Group, Sporting Solutions is an innovative sportsbetting software and data services company. We have market-leading skills in data management, modelling, pricing and sports trading. Sporting Solutions provides pricing software tools and data services to a rapidly growing number of the world’s leading betting operators. Our heritage: As a pioneer of in-play betting, trading expertise is at the heart of our business. Sporting Solutions supplies Sporting Index with the models and traders that have made it a world-leading operator since 1992. The Sporting Solutions team has an unparalleled combination of trading and technical experience. Our products have been developed by traders for traders, are technically robust, rapid to implement, easy to integrate, and intuitive to use. Our mission: We work to a very simple and clear rationale. Using our pricing, trading and technical excellence, we seek to: Improve partner margins through better prices Increase partner revenues from a greater range of sports and markets Reduce partner operating costs We believe we can transform the way sportsbooks operate by providing on-demand access to an unrivalled suite of trading tools. We want to help partners drive betting activity and deliver improved customer retention from an enhanced product offering, whether pre-match or in-play. For more information please contact: Patrick Callaghan, Account Executive +44 (0) 20 3586 8268, +44 (0) 7731 053 083 Twitter: @SquareInTheAir

Source: OnlineCasinoNews

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