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Jack Gold Casino premieres television advertising campaign

Online casino is offering players a 200 percent first-time deposit bonus worth up to £100 alongside the chance to bag a solid gold bar worth £30,000.

Monday 28th October 2013

Only days after undergoing an extensive upgrade that included the launch of a new-look homepage, Jack Gold Casino is hoping to further raise its mobile-focused profile with a series of new television adverts in the UK. Operated by Locus Gaming, Jack Gold Casino is partnering this new push with a special random prize draw promotion that is promising to reward one lucky depositing player with a solid gold bar worth 30,000 while newbies can additionally take advantage of a 200 percent first deposit bonus worth up to 100. Jack Gold Casino stated that the new television adverts, which will be broadcast across a number of terrestrial and digital channels including ITV, Channel 5 and Sky, endeavour to ‘develop a heritage for the brand’ by transporting viewers back in time to the days of the California gold rush. “The adverts are the next stage in the evolution of Jack Gold Casino and are part of a considerable investment in the brand to raise its profile among the next generation of casino players,” said Ed Andrewes, Chief Executive Officer for Locus Gaming. “We’re very happy with the product after various content additions and further optimisation in recent weeks and are keen to get the name out there now. We’re very confident consumers will like the adverts and will love the Jack Gold Casino experience regardless of the device they chose to play on.” Following extensive research in markets including Australia and South Africa, Jack Gold Casino was recently optimised for use with a greater number of Android-powered devices along with the new breed of mobile and tablet handsets utilised in local and emerging markets. Among other recent changes, customer account functions have been moved to the right-hand side of its homepage to ease navigation while the domain will soon offer the new Playboy and The Dark Knight Rises slots from developer Microgaming.

Source: OnlineCasinoNews

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