Gambling.co.uk: Gambling News Archive

Summus Launches TV Ad Campaign

Phil Hellmuth to star in wireless hold’em ad

Thursday 14th October 2004

Mobile media company Summus has announced the launch of a TV ad campaign, starring poker giant Phil Helmuth, to promote its new interactive multiplayer Texas Hold 'Em wireless poker game. The commercials, which are described as Snappy and energetic, will debut on ESPN2 this Sunday, Oct. 17.

Summus’ game includes one of the industry's most powerful 3D user interfaces, and offers text chat, search capabilities to find friends, and a mobile community-building feature called 'invite a friend.' Subscribers will also have the opportunity to pit their wits against the great Phil Hellmuth himself.

'Summus believes TV advertising of wireless gaming applications is a primary medium to directly capture the mainstream mobile user audience in the same way that the industry has attracted the mass market of voice users,' said Gary Ban, CEO of Summus. 'The strategic direct-to-consumer marketing approach behind this launch will significantly increase the growing popularity of wireless gaming. This new version of the game only further extends our position as the market leader in developing true, interactive multiplayer games, and is thus a major stepping stone for continued revenue growth in 2004 and beyond.'




Source: OnlineCasinoNews