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Virgin’s Online Casino Introduces Loyalty Program

High Flying Incentives from Sir Richard Branson's gambling division

Monday 31st October 2005

Players at Virgin Online Casino can become high-fliers following the introduction of what is believed to be the first ever casino loyalty scheme that allows its members to earn Virgin Atlantic Flying Club miles whilst playing.

All of Virgin Online Casino members will now receive High Flyer Club points whenever they play cash games on the site, including roulette, blackjack and many other favourites. Players will earn High Flyer points which can then be converted to Flying Club miles or casino chips, regardless of the outcome of their bets.

Simon Burridge, Chairman of Virgin Games, said: “The High Flyer Club is a major step forward in using the assets of the Virgin Group to bring a more entertaining, rewarding and fun experience to customers”

Virgin Games will roll out the High Flyer Club to Virgin Poker and Virgin Bingo players by early 2006 and will be building increased Virgin value for customers into the loyalty programme.

Source: OnlineCasinoNews

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