Former Full Tilt MD Kathryn Kozak to drive cross promotion
Tuesday 7th March 2006
BETonSPORTS has announced the addition of Kathryn Kozak to their managerial team as Brand Director. The appointment of Ms. Kozak is seen by BETonSPORTS as crucial to the cross promotion of their growing products, such as online poker and online casinos, with their better-known sportsbook.
Ms. Kozak’s business acumen and pedigree are formidable. Recently the Director of Marketing at Full Tilt Poker, she was also the founder and President of Eclipsicom Media Inc., which was established in 2001 to address the need for Localization and Marketing in the Internet Gaming Industry. Prior to that, Ms. Kozak worked at Starnet Communications (now WorldGaming) where she negotiated endorsement deals with celebrities such as Larry Holmes, Fuzzy Zoeller and Rodney Dangerfield.
William Griffiths, BETonSPORTS Director of Marketing spoke of his excitement. “Ms. Kozak brings us depth and experience through her understanding of online gaming, especially in areas of brand management, marketing and advertising,” he said. “Her knowledge of the entertainment business, coupled with her keen sense for solid business opportunities are a welcome asset to our team and we look forward to her input into our growth.”
BETonSPORTS has announced the addition of Kathryn Kozak to their managerial team as Brand Director. The appointment of Ms. Kozak is seen by BETonSPORTS as crucial to the cross promotion of their growing products, such as online poker and online casinos, with their better-known sportsbook.