Giants of Poker and Motorsport Forge Sponsorship Deal
PokerStars.com and Aston Martin Racing team up for American Le Mans
Friday 17th March 2006
PokerStars.com and Aston Martin Racing have teamed up for the 2006 American Le Mans series.
On Saturday March 18, both of the team's Aston Martin DBR9 racing cars will carry a special PokerStars.com livery when they start the 54th annual Sebring endurance race, the first in this years Le Mans series.
James Turner, Commercial Director of Aston Martin Racing said, “The Sebring race marks the start of an exciting relationship between our two organizations and one which has a great deal of potential for growth.”
Pokerstars has almost five million registered players worldwide and like Aston Martin Racing, PokerStars is based in the United Kingdom.
Dan Goldman, PokerStars Vice President of Marketing said, “PokerStars' association with Aston Martin Racing marks a bold new direction for our company as we strive for ways to combine the excitement and popularity of poker with high-performance motor racing led by the world's most exclusive sports car company.”
