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Blue Square re-launches its “new look” website

The re-branding exercise coincides with a complete overhaul of functionality

Friday 31st March 2006

March 29th 2006 saw the re-launch of The re-branding exercise coincided with a complete overhaul of functionality and was as a direct response to customer feedback and future gaming requirements of the brand. The new-look modern site has evolved over time and now firmly places the customer and their requirements at its heart.

From the moment a user logs onto the site they are presented with clean and simple graphics that allows for faster bet placement. The new promotions page also allows the customer to see what the best promotions are depending on which sport or game they are interested in.

Blue Square was acquired by the Rank Organisation in January 2003 and is their primary interactive betting company. Blue Square was traditionally a bookmaking business, however, their product offering has changed over time. Whilst the Blue Square Sports book will always remain at the core of the brand, other elements have seen tremendous growth in recent years such as their soft games section (Mecca Games) and their poker and casino section. These sections have been given more prominence throughout the site to reflect this growth. Customers can now use one account to gamble on anything from Blue Square TV to football matches. Thanks to advances in technology customers are spoilt for choice on ways to access the site, including internet, interactive TV, WAP and telephone.

The site has been developed in order to utilise future cutting edge technological advances which are due to be incorporated on the site in the near future. Blue Square remains one of the most technologically advanced websites on the net and was recently a recipient of the 2005 egaming multi-channel operator of the year.

CEO Martin Belsham commented:

“This week Blue Square has embarked on an exciting and necessary overhaul of the entire front end of the Blue Square website. We have made noticeable and significant changes that customers will appreciate and have requested.

Blue Square will continue to be at the forefront of technological advancements in web design and innovation so that customers can fee comfortable that they are experiencing the best online gaming experience possible.”

For more information please call Richard Bloch on

020 7984 4939

Notes to Editors:-

About us

Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone.

Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK's leading leisure and entertainment companies. Rank's assets include casinos, bingo clubs and on-line gaming, as well as Hard Rock Cafes and global rights to the Hard Rock brand. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.

Blue Square was launched on 5th May 1999 and has fixed odds betting services on the Internet, Interactive TV, WAP and telephone and is one of the largest interactive betting services in the UK.

Now, in addition to the traditional sports bookmaking product for which Blue Square is renowned, you can also enter and try your hand at all the traditional favourites such as roulette, craps and blackjack in addition to new innovative games to test your gaming skills.

Source: OnlineCasinoNews

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