Poker software developer is looking to increase presence in Europe
Monday 23rd August 2004
Fireswirl Technologies are launching their first partnership programme in Europe, in a bid to develop relationships with companies in the UK. Fireswirl is a software development company for online poker sites, and is now looking to expand its interests to the UK and Europe.
The partnership programme is offering operators pre-sales and technical support, will issue partners with marketing materials and host product seminars. Products are being offered at discount rates and any keen affiliates have the option to take advantage of extended credit terms.
The Executive VP of Fireswirl, Johnson Chandler, explained the motivation behind the initiative: “Fireswirl have an exceptional product to offer, but our exposure to the European market is yet limited. Online poker operators in Europe often find it difficult to source a solid and reliable poker software solution. We want to work with partners who have local experience to showcase and promote our products to these potential customers. We want to help European poker operators to focus on running and expanding their business, while enjoying the privilege of using the most advanced poker technologies at the same time.”
One of the immediate commercial goals for Fireswirl is to hit US$20 million in sales by the end of next year. It is hoping to entice prospective new partners with the discounted offers and partnership programme in order to achieve just that. Chandler asserts that a partnership with his company holds the opportunity of increased profits for the hosts, and added that, “To repeat our success in North America, we are aligning our efforts in Europe and a good network of partners is a major key.”
