InterCasino enlists help of NowWashYourHands and Ads Dot Com for new look European Sites
Tuesday 17th August 2004
The latest project in the in the ongoing collaboration between marketing services company, Ads Dot Com, and top interactive agency, NowWashYourHands, is the redesign of InterCasino’s European language sites in an effort to align them with the casino’s US and GBP sites. InterCasino has felt that its España, France, Italia and Deutschland casinos are too disparate in design and has sought to universalize brand identity, thereby raising brand awareness and recognition.
“The InterCasino European versions have been extremely successful since they launched almost two years ago and in order to continue with this trend in a volatile marketplace we have to ensure we remain dynamic. To consolidate the InterCasino Euro currency casinos, we decided to work on one site design that would generate universal appeal across the range of language specific products. The InterCasino brand is unquestionably a flagship in a fleet of online casinos and we hope that with this exciting new European design and our award winning software we will continue to gain the trust and esteem of new players year after year,” says Nicky Getley, Euro Brand Manager at Ads Dot Com.
Ads Dot Com and NowWashYourHands have recently designed new look VIPCasino, as well as InterCasino UK and InterPoker.
