AbsolutePoker.com use consultants to develop brand
Friday 12th May 2006
BowmansPoker.com has released a viral strip poker game which has reportedly received more than 30 million hits.
The viral tests the user’s skills against a player who initially appears to be an attractive female. Things begin to change though when the clothes start coming off.
“At Bowmans we are all about being innovative – and in this case provocative – at the same time,” says Sara Waller, Marketing Manager. “The game is lots of fun and it is definitely introducing lots more people to the game of poker.”
“This viral has become just as popular as the Guinness dancing man screen saver several years ago,” she added.
The majority of players at the strip-poker site have come from the UK and the Netherlands.
