Legend Phil Hellmuth has signed a deal to endorse a new drink designed exclusively for poker players to help with endurance during long matches.
The Pro Player beverage claims to be a scientifically formulated product, which ensures that card players can stay focused and mentally alert during games, whether land-based or online.
"Pro Player is proud to be aligned with what we consider to be the finest, most successful poker player in the history of the game," said Darin Ezra, CEO of Power Brands. "Not only does Phil Hellmuth bring his impeccable record to bear, but also a personality that is second to none in the sport today."
Hellmuth claimed: "I'm excited about this refreshing product because it can truly change the way you feel during a long poker session.
"Pro Player pumps me up for several hours without the crash and burn, allowing me to stay focused on taking out players. It also tastes great."