Online gaming giant enlists the help of affiliate fraud buster
Friday 4th May 2007
Leading online gambling firm PartyGaming, which operates a host of sites including PartyPoker.com, PartyCasino.com and PartyBingo.com, has subscribed to a large affiliate fraud monitoring contract with Envisional.
The company will utilise its A31 intelligent search technology to identify, analyse and verify all suspected cases of affiliation to PartyGaming’s six main websites and detect any abuse of PartyGaming’s name and brands.
Martin Weigold, Group Finance Director with executive responsibility for corporate social responsibility at PartyGaming, said: ‘We take our legal obligations and ethical responsibilities very seriously. Envisional’s advanced artificial intelligence capabilities will help us ensure continued compliance with strict marketing regulations, as well as protect the party brands in which we have invested so heavily over the years.’
Envisional’s A3I – Advanced Automated Artificial Intelligence – technology scans the world wide web for text, logos or images including those used on blogs, auction sites, trade boards, Internet Relay Chat channels and peer-to-peer networks, listing results in order of urgency and importance.
Leading online gambling firm PartyGaming, which operates a host of sites including PartyPoker.com, PartyCasino.com and PartyBingo.com, has subscribed to a large affiliate fraud monitoring contract with Envisional.