Online betting giant teams up with world’s biggest poker network
Friday 30th April 2004
bet365, one of the UK's leading betting and gaming groups, has teamed up with the PrimaPoker.com and integrated a PrimaPoker card room into its existing operations. bet365 is one of the most successful sportsbooks on the Internet and Prima, as the biggest poker network, makes a logical partner for the company’s first foray into the burgeoning world of online poker. John Coates, Chief Executive of bet365 said, “PrimaPoker.com have established the leading poker network on the Internet and we are looking forward to making this fully integrated product available to all our sportsbook customers.”
PrimaPoker.com uses cutting edge software from Microgaming to bring together thousands of players from around the world play each other in ‘one huge, seamless network.’ bet365 will become the twenty-forth card room in the network.
According to PrimaPoker.com spokesperson Tamar Yaniv, “We are delighted to be the supplier of choice for an operation of the calibre of bet365. The PrimaPoker.com software has been specifically designed to meet player demands for fast, robust and easy to use poker with razor sharp graphics. New advances in effective, real-time detection of collusion have been incorporated in the software to create a secure poker experience, allowing the player to focus on the game. The integration of a poker room into bet365’s existing business is a natural one, and we are confident that both PrimaPoker.com and bet365 will benefit as this new card room joins the network”.