32Red launches sportsbook following Betdirect success
Wednesday 18th April 2007
Following on from the success of its upgrade of the Betdirect online sportsbook platform in March, online casino 32Red has announced the launch of the 32Red Bet website.
The new 32Red-branded service, which started operating last week to coincide with the Grand National, fulfils the company’s ambition to offer integrated betting and gaming opportunities for both the 32Red and Betdirect brands.
Commenting on the launch of the new online betting services, Ed Ware, Chief Executive Officer, said: ‘I am delighted with the launch of 32Red Bet and the much enhanced Betdirect online sportsbook in recent weeks. Betdirect’s new betting site has a completely new look and feel and features easier navigation, a greater number of markets and a vastly improved ‘betting-in-play’ interface. We launched ahead of the Cheltenham Festival and responses from our customers to these improvements have been pleasing.
Cheltenham was a success for Betdirect and I am pleased to report that first quarter trading across the Group has been in line with management’s expectations.’
Following on from the success of its upgrade of the Betdirect online sportsbook platform in March, online casino 32Red has announced the launch of the 32Red Bet website.