Irish Bookmakers Are On The Ball in Latest Football Deal
Boylesports becomes Sunderland FC’s main shirt sponsor
Friday 13th April 2007
Ireland's leading independent bookmaker, Boylesports, and online casino, poker and betting site has announced that it will sponsor the shirts for Sunderland football club.
Boylesports have finalised a four-year, performance-related deal with the Black Cats which could in time amount to an eight-figure sum for the Coca-Cola Championship leaders.
Sunderland chairman Niall Quinn said: 'We are absolutely thrilled to be joining forces with Boylesports bookmakers to drive the club forward in the next four years, which we think will be exciting times.
'It is fantastic that Boylesports have taken this leap of faith to support us and made a commitment to invest in our future as we continue our efforts to re-ignite the club.'
Ireland's leading independent bookmaker, Boylesports, and online casino, poker and betting site has announced that it will sponsor the shirts for Sunderland football club.