The owners of Littlewoods Gaming sign up to the OpenBet system
Thursday 12th April 2007
Orbis, the world's leading provider of interactive gaming and betting solutions, has signed an agreement with Sportech, the owners of Littlewoods Gaming.
As part of revamping Sportech’s pools and gaming service, Orbis will deliver a variety of games from its OpenBet Fixed Odds Games and OpenBet Casino modules, plus the extensive functionality of the OpenBet Marketing module.
The deal is set to extend Sportech’s pools and games business to rejuvenate its offerings to new audiences, providing an improved customer experience and utilising new channels of distribution, as well being able to operate and manage a new affiliate programme.
Sportech will launch with a package of OpenBet games containing the unique 'Top Bar' feature that can easily be rebranded, and includes a scrolling message area, game instructions and rules. Additionally the 'Bonus Bar' allows players to view their progress towards their next bonus.
David Loveday, Managing Director of Orbis, said, 'We are very pleased to be involved with Sportech as they expand and reinvent their Littlewoods brands. We believe Orbis is in a position to provide them with a platform for further growth through a combination of proven and flexible back office functionality, along with dynamic and exciting front end games content.'
Commenting on the partnership, Ian Penrose, Chief Executive of Sportech, said, 'Following a strategic review the Company is committed to reinvigorating the football pools and games business by providing an enhanced customer experience, new and advanced channels of distribution and
ultimately extending its offering to new audiences.”
Orbis, the world's leading provider of interactive gaming and betting solutions, has signed an agreement with Sportech, the owners of Littlewoods Gaming.