Betfair and Virgin have collaborated to explore the novelty betting market
Thursday 24th May 2007
Virgin Games has announced the extension of its already bulging online gaming branding with the launch of Virgin Bets, in association with Betfair to offer novelty wagers alongside standard sportsbetting.
Virgin Bets is expected to cover a range of popular themes relating to entertainment media in the UK. According to Simon Burridge, chief executive officer Virgin Games, “Every year, millions of people spend millions of pounds phoning and texting votes into reality TV shows. Virgin Bets will give these reality TV experts a chance to back their favourite contestants and share the winning feeling.”
The marketing push, which is already being put together, is rumoured to focus on the digital arena. It will kick off in the autumn, when there will be particularly rich pickings from television entertainment. However, the traditional markets of football, motor sports, greyhound racing, rugby and other sports will not be neglected.
