World Series sponsor unveils seven-week online poker challenge
Friday 15th June 2007
Milwaukee's Best Light, the official presenting sponsor of the World Series Of Poker (WSOP), has inaugurated its seven-week Online Virtual Poker Challenge promotion where it will be awarding one seat per week to the 2008 WSOP Main Event.
The free poker tournament invites legal drinking-age consumers to enter and play at Milbestlight.com and culminates in a weekly grand prize tournament where a seat at next year's$10,000 buy-in championship event is awarded.
'Milwaukee's Best Light has been the beer of choice at countless poker games around the country for years, so what better way to show our appreciation than by giving poker players a chance to win a seat to the most prestigious poker tournament in the world,' said Kevin Rutherford, Milwaukee's Best Light Senior Brand Manager.
'It's true that Milwaukee's Best Light is the official beer of the World Series Of Poker but we're also the unofficial beer of poker games everywhere.'
Until July 22, eligible consumers can visit Milbestlight.com and play Texas Hold’em Poker in an attempt to increase their point total and win themselves a seat at the grand prize tournament.
The top 500 qualifiers will compete in a grand prize tournament every Sunday where the winner will receive a $10,000 seat to the 2008 WSOP Main Event along with round-trip airfare, hotel accommodations and $1,000 spending money.
