When Betfair launched a casino it was never going to be the same as everyone else’s, it required some inspired thinking to differentiate it from our competitors. Betfair’s core brand values focus around innovation, integrity, fairness and choice. So to develop a Casino that fulfilled the criteria was pretty tough. However, the Zero Lounge ticked all the boxes.
How do we offer casino product that is fair, but still retains the concept of a regular casino? Perhaps Zero Lounge Casino stands as a testament to how innovation can provide value in terms of no house edge advantage. For years operators have been tweaking margins to give themselves an edge over their customers, we decided to oppose this approach and revolutionise the Casino industry.
We were able to reduce house edge and maintain a logical business model. Players have to play basic strategy to take advantage of the zero edge in skill games of Blackjack, Jacks or Better and Baccarat. Though we do not make any money at all (over time) for Zero Roulette, we are confident in its acquisition driving ability and it is a fantastic tool for marketing and communicating our commitment to value to punters.
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