Sweden’s Unibet signs exclusive deal to be betting partner of English football club for three years
Tuesday 28th August 2007
The Swedish-listed and Malta-licensed online betting and gaming operator Unibet has announced that it has signed an agreement with England’s Liverpool Football Club to become its exclusive betting partner for the next three years.
Unibet said that it would develop a Liverpool Football Club-branded gaming site that would be launched later this year and offering sports betting, poker, casino and other Unibet products. It is anticipated that the new site will also offer a series of competitions with prizes including tickets, signed team shirts and stadium tours.
Liverpool is one of the most storied franchises in England, with 18 league titles and five European championships among its awards, and was bought by American investors Tom Hicks and George Gillette last year before going on to finish third in the Barclay’s Premier League, England’s top soccer league.
The Swedish-listed and Malta-licensed online betting and gaming operator Unibet has announced that it has signed an agreement with England’s Liverpool Football Club to become its exclusive betting partner for the next three years.