Research published by YouGov has found that more women are joining the gambling craze, with more than 40 per cent of online users being female.
Britons have also been named as the biggest gamblers in Europe as they make up 80 per cent of all online gamblers in Europe, with those aged 18 to 29 are more likely to use the internet to gamble than any other age group.
Jon Miller, director at uSwitch.com Communications said: “As broadband services continue to improve and bring speed, convenience and instant access to consumers, internet users can choose to access gambling and gaming websites, along with everything else the internet has to offer, 24 hours a day.”
Despite concerns about the social risks related to people having easier access to the casino environment, the UK Gambling Bill scheduled to go through this year will seek to introduce tough regulatory rules for online gambling, to help prevent the misuse of gambling websites.
Mr Miller added: “With broadband access set to increase to 99.4% by summer 2005, the ever increasing number of offline activities being converted to online media, will continue to grow.
“Broadband users should look at what they use the Internet for and find the best deal for their specific needs.”
The research was conducted by YouGov in December on a sample of 2,056 adults nationwide.
Research published by YouGov has found that more women are joining the gambling craze, with more than 40 per cent of online users being female.