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IGT Increases Mobile Partnership

Las Vegas giant looking to go further with mobile slots by funding of Britain’s Million 2-1.

Wednesday 9th April 2008

International Game Technology's British subsidiary IGT-UK has announced an extension of a partnership with Million 2-1, a leading provider of interactive mobile and online gaming solutions.

According to numerous media reports, IGT-UK will provide Million 2-1 with funding to further develop its business along with a partnership with subsidiary firm Barcrest Group to bring mobile gaming content to the market.

“This funding agreement strengthens the relationship between IGT-UK and Million-2-1 and is consistent with our strategy of working with strategic partners to find new markets for Barcrest Group game content,” said Robert White, Managing Director for IGT-UK.

The Las Vegas-based company stated that the funding was being provided through a convertible loan agreement and precedes the widespread mobile launch of its new Hi 5 game, which will be the first in a series of games from Barcrest released for the mobile gaming market.

'We are delighted to build on our relationship with IGT and the funding will escalate our plans for bringing exciting new mobile slot games to market,' said Chris Sheffield, Chief Executive Officer for Million 2-1.

“We are very excited about this deal as we believe the long-term winners in the mobile gaming sector will be those operators offering well-known brands and licenses and also incorporating exciting gameplay and logic. Barcrest Group has over 40 years experience in the development of innovative and exciting slot machine formats and this relationship enables Million-2-1 to tap into this unique resource and experience to develop slot titles that will have longevity, customer recognition and superior performance.”

 


Source: OnlineCasinoNews