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Inspired Expands In Europe

UK fixed-odds developer signs virtual content agreements with Ladbrokes, Sportsbet and StanleyBet.

Wednesday 9th April 2008

Gaming machine developer Inspired Gaming Group has announced three agreements with major players from the betting sector.

The first deal will see it provide fixed-odds betting products to Liverpool-based bookmaker StanleyBet International while the second is with Gibraltar-based Ladbrokes International for the development of a specialised racing product for several strategic markets.

This second deal will see Inspired cultivate content for Ladbrokes’ growing international market with the first product based on a virtual racing game customised specifically for individual markets.

Inspired is a leading UK-based supplier of fixed-odds betting and virtual events content for the betting sector through its Virtual Sports platform. Its third deal is with Sportsbet and will see it provide virtual racing content via satellite to 250 retail betting shops in Croatia and Serbia along with 950 betting shops in Venezuela. As part of the deal, Inspired will receive a recurring percentage of the net revenues of the betting activity, which will cover popular betting events including horse and greyhound racing alongside football and speedway across a wide range of terminals.

“We are delighted to announce new agreements with some of the gaming industry’s leading names and, thereby, continuing the international roll-out of our fixed-odds betting and virtual sports offer,” said Luke Alvarez, Co-Chief Executive Officer for Inspired.

“We are particularly excited to be expanding these products into the fast growing gaming markets in central and southern Europe and Asia.”

 


Source: OnlineCasinoNews