Gambling.co.uk: Gambling News Archive

770.com Sold For Over $344,000

Firm thought to be associated with France’s Group Partouche buys ‘short and sweet’ domain name

Monday 14th April 2008



Online gambling operator Casino770 has purchased the 770.com domain name from a private investor in order to expand its online presence and market its brand more effectively.

The deal was brokered by Internet domain marketplace Sedo.com with the price paid by Casino770, which is allegedly associated with France’s Partouche land-based casino operator, in the region of $344,000.

'In such a competitive online gaming market, it's crucial we secure the right names to grow and develop the company's online brand,' read a statement released by Casino770.

'Using Sedo.com's trusted marketplace and brokerage service, the business has secured an unforgettable name. It's short and sweet and fits the brand like a glove.'

'We're pleased to have brokered such a high profile sale,' said Nora Nanayakkara, Director of Business Development for Sedo.co.uk.

'Short generic names like 770.com are red hot commodities, far more so than a physical business address. Any growing business looking to make its Internet presence felt will know its online strategy and domain portfolio are key components to successful brand development.'

 


Source: OnlineCasinoNews