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New marketing strategy for AngelCiti

Software provider uses new database to target marketing activities

Tuesday 6th July 2004

AngelCiti Entertainment have revealed their next planned strategy for marketing the online casinos who use their licenses. The gaming software provider to online casinos, is teaming up with XactMail, which is a service of Venture Direct Worldwide, a New York based marketing company. AngelCiti plans to use a particular function of XactMail- the Gambling Selex, to help focus their marketing and advertising activities in the future.

Gambling Selex is a tool which provides a database of online gamblers. The names are gained from people who opted in, in the XactMail database, and who named gambling and online gaming as two of their primary interests. Gambling Selex captures other information about each person, including income, marital status, age, and gender. The performance of this database when used for marketing purposes is believed to be better than utilising banner advertising or direct mail, with response rates increasing by 5-10percent. This increased response is largely due to the improved targeting of consumers allowed by the level of information held about them.

President of AngelCiti, George Gutierrez released the following statement regarding this new partnership; 'We anticipate some very positive results from this relationship…AngelCiti will be testing the

initial trial offer to 375,000 gamblers online. We anticipate rapidly growing our overall player base based upon XactMail's historic 2-5% response rate.'




Source: OnlineCasinoNews