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Gambling.co.uk: Gambling News Archive
GoldenPalace.com backs Minardi Team at French Grand Prix
Golden Palace cheered on the Minardi Team at yesterday's French Grand Prix
Monday 5th July 2004
GoldenPalace.com cheered on the Minardi Team at yesterday's French Grand Prix, following a landmark sponsorship deal, which pioneered a new relationship between the online casino and Formula One worlds. This is the second race in which fans saw the GoldenPalace.com logos prominently displayed on the hood, leading edge of the side pods and rear wing end plates of the cars. Last week’s USA Grand Prix suggested that Minardi and Golden Palace could prove to be a winning partnership, with the team picking up its first point of the 2004 season.
GoldenPalace.com CEO, Richard Rowe, is in no doubt as to the value of such campaigns. “Formula 1 has an enormous worldwide following and this is a major coup. We know, from previous experience with other sports sponsorships, that our involvement with Minardi for the rest of the 2004 season will increase our visibility in a huge way and we are extremely proud and excited to be joining the team.” Commenting on the team’s newest partner, Wilux Minardi Cosworth Team Principal, Paul Stoddart, says, “We are very pleased that GoldenPalace.com has decided to join Minardi as a commercial partner for the remainder of the current season following its initial experience with the team at last weekend’s Canadian Grand Prix. It is once again gratifying for us that a company that has previous experience of sponsorship has decided that Minardi provides it with the promotional platform of choice for its highly popular services. We warmly welcome GoldenPalace.com to the Minardi family, and look forward to a mutually productive relationship.”
Source: OnlineCasinoNews
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