Gambling.co.uk: Gambling News Archive

Gaming Corp Reports Double Traffic

Review of marketing strategy doubles customers at online casino

Friday 2nd July 2004



Gaming Corp, the owner of major UK casino portal, www.casino.co.uk, today issued an update to current trading which reveals that, since the acquisition Eyeconomy, the online, marketing and advertising business, and subsequent review of overall marketing strategy, traffic to the casino.co.uk website has more than doubled. Gaming Corp say the casino is now generating turnover in excess of £1 million per month, with a strong contribution from our its new instant play games.

Gaming Corp, under the advice of Eyeconomy, decided to review its existing marketing strategies and so changed its pricing structure for the www.casino.co.uk portal business to a cost per click model. This proved so successful that maximum server capacity was reached, forcing the company to invest in a new server farm and hosting solution. The new hosting infrastructure will provide Gaming Corp with a scalable solution to cope with current and future traffic growth of the casino.co.uk web sites.

Commenting on current trading and future prospects Justin Drummond Chief Executive said, 'Once these servers have been installed a more extensive marketing programme can be initiated and the full benefits of the Eyeconomy acquisition will be felt. Traffic to our flagship casino.co.uk website has more than doubled in recent months and now generates over 300,000 unique visitors'.




Source: OnlineCasinoNews